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LOCAL SEO FOR SMALL BUSINESSES What do you mean by local SEO and what is it’s importance? Local SEO is the techniques that help to come in search results based on location such as cities or districts. Mainly appear in geographical areas, when you search such as New restaurants near me” or mechanics in New York.  The main aim of local SEO for small businesses is to increase website visibility and reach the maximum local targeted audience within the geographical space as a result the website traffic will be added on. This will benefit your brand’s growth in the industry of business. Differentiation between Local and General SEO? Local SEO is for creating visibility widely across the globe whereas local SEO has the presence of your business within a limited area. In the context of competition, local SEO has less competition compared to general SEO which is an advantage for small businesses to grow among the big businesses.   In local SEO for small business, you don’t need to have a website for your business to get attention from the audience. In overview, local SEO is the best option to run a small business. People will visit your business spot by tracking the location which you will provide in local SEO.  These statistics show how local SEO is beneficial for small businesses.  46% of searchers try to find services or businesses in their area. 78% of people search on mobile phones are local information like visiting shops near them. 92% of searchers select the business that reaches the first page on the search engine. Local SEO for Small Business Steps 1. GMB setup  It stands for Google My Business, which is an online tool that helps to create an account that creates great recognition of your business profile and provides updation about business to the targeted audiences on Google search engine and Google Maps. Log in to Business Google. Add your business details. Select your business type. Add your target location. Fill contact information. Verify your business profile. Optimize your business profile.  2. On-page SEO Add keywords in the meta title and meta description to optimize your business website. Add schema to your business. Mobile Optimization for user-friendly.  3. Off-page SEO Citations: Present NAP in local directories like Yelp, and Facebook. NAP stands for Name Address and Phone number. It is an essential part of GMP because Google only picks out accurate information for its users. Reviews: Positive responses on your business and handle negative responses professionally. Backlinks: Links from authoritative websites and collaboration with local organizations and businesses. 4. Managing Online Performance Check SEO ranking performance by using Google Console, Google Analytics, and GMP performance. Monitor keyword ranking and traffic. Keep engagement with the customers online. 6. Tools and Resources Use these tools and resources based on your business goals, budget, customer support, accessibility, and ease of use. Google My Business Google Console Google Analytics SEMrush Ahrefs Yext Sharing some relevant resources for further learning. Check out the following : https://blog.hubspot.com/marketing/local-seo https://www.brightlocal.com/ https://hurrdatmarketing.com/seo-news/best-local-seo-resources/ Local Search Ranking Factors They are the elements of Google that decide the ranking list based on the user’s query in a specific geographical area. For information on Local Search Ranking Factors, check out this website Local Search Ranking Factors – What Are They? Conclusion Overall, this guide provides information on how local SEO is important to running a small business and steps to implement it for your business profile using SEO tools and resources. As a Digital Marketing Freelancer in Bangalore, I would advise always having patience and consistency so your business can grow through local SEO efforts and the output will be worth it. 

How AI has evolved in Digital Marketing? Introduction Curious about how AI has evolved in the digital marketing industry? Open your curiosity here! The blog is about the role-play of artificial intelligence in marketing, what AI is, and its applications in the marketing industry. We will discuss the impact of it on Freelancers. Will be sharing a brief note on Automation Marketing, how it works in the marketing field and how it made complex tasks into simpler ones. Let’s begin then. What is the definition of AI? AI ( artificial intelligence) is defined as the machine version of human beings. The term itself says it’s an artificial form of human intelligence. They try to analyze intelligence such as learning, problem-solving, understanding, and reading patterns and can decide as the result of the analyzing process. What are the features of AI? Machine Learning: just the way human learn from their experience, machines also learn from it’s experience and try to improve it to make better predictions. Computer Vision: refers to the eyes of human beings. The computer analyzes visuals like images, and videos and identifies the objects in the data. Natural Language Processing: this technology allows us to directly interact with humans and respond to them by analyzing the language pattern. Examples like Siri, Bixby, and Amazon Alexa. Robotics: the machines are made in the form of humans. The robots can help to be in environments where it is dangerous for the human to be.  To learn more about the key aspects of AI you can visit the following article by Infiniticube. https://infiniticube.com/blog/5-key-elements-of-artificial-intelligence/ How does AI play a role in Marketing? AI can provide help for marketers by improving their tasks for better engagement with the audience. AI technology will try to enhance understanding of customers’ interests focus on their behaviour, and respond to their needs. AI in marketing will help to predict the nature of the customer needs and how to implement their engagement with a business or brand. AI applications: Customer Segmentation: The AI helps to analyze customers’ behavior and interests, segment them, and enables marketers to focus on the targeted audience. Personalization: AI enables to creation of content for each individual by analyzing their profile and suggesting things based on their search history or reviews. Chatbots and Virtual Assistance: These are the AI tools which provide instant services like audience enquiries and selling products. Content Creation: creating relevant content for the attention of the audience. Email Marketing: Emails are sent more precisely and on time for the engagement of the target individuals. Ad Targeting: display ads for the right audience. Marketing Automation: It is also a tool used for making effort tasks easier for marketers. We will elaborate more on this in the upcoming topics. Even, though AI has reshaped the marketing industry still it has its pros and cons.   PROS of AI It has increased the productivity of automating daily tasks. Customization has improved and marketers can focus on the other aspects of the engagement. Decision-making has enhanced. Made flexible by decreasing the workload and reaching a large audience. CON’s Of AI Data privacy has become a concern. The fusion of many AI tools needs more time and resources. AI is dependent on good quality, bad quality will predict inaccurate results. AI tools are expensive and need expertise the run. Data privacy has become a concern. The fusion of many AI tools needs more time and resources. AI is dependent on good quality, bad quality will predict inaccurate results. AI tools are expensive and need expertise the run. Some of the AI tools: ChatGPT Grammarly Hubspot Tidio Seventh Sense Learn about some of the AI tools for marketing, give a try on this YouTube video sharing the top 6 marketing tools https://youtu.be/eitp6_-q0Qc?si=2nWx6QG9oSpXzORE Does AI have any impact on the freelancer in digital marketing? AI is beneficial for freelancers in the marketing industry but, they need to face some challenges as well. As a Digital Marketer Freelancer in Bangalore, you can increase your quality by learning AI tools and giving out the best results for the business.  Even though AI is advanced it still needs manual work for creativity and to provide strategies as it can’t recreate them.   What do you mean by Marketing Automation? It is also a tool used for the beneficial for the marketers in the evolving marketing industry.  It is a software which automates tasks like sending emails, and social media posts and carrying out campaigns for the targeted audience. By splitting into aim groups and boosting the leads. How does Marketing Automation work? Marketing automation collects the data of the customers and investigates their interests, needs and behaviour.  Based on these examination software sends automated emails, messages or text on social media posts to seek the attention of the targeted viewers. They make relevant content for the right attendees and initiate actions based on their calls. What are the components of Marketing automation? The lead catch: they provide rewards in exchange for their contact information by signing in. Email marketing automation: emails are sent through automation to the consumers. Customer Segmentation: marketing automation helps to differentiate the audience in the goal groups for campaigning. Social Media Management: It manages by elevating the activity of social media feeds. Personalization: execute content, messages and offers according to the interest of the customers. Campaign Management: automation to create and manage the campaigns for the target participants on different channels. What are the popular Automating Testing Tools? Appium– used for mobile web applications. Cypress– it is used for testing frameworks for web applications. Test Complete– form automation test for Microsoft, web, and mobile apps. Test NG– automating tests for software applications. Selenium– It is a software that helps in testing web applications on various web browsers. Conclusion Both AI and marketing Automation are the technologies utilised for growing the quality of marketing. AI which serves the marketers for the repetitive work, assess the data findings and predicts the future requirements of the buyer and marketing sector.  Whereas